Custom wall graphics were designed throughout the booth to reinforce the company’s new identity refresh. In addition to brand-consistent wall graphics were custom designed kiosks to promote specific gaming segments.
Displayed here is an example where a single kiosk needed to be branded to two different game categories. This kiosk acted as a divider between two areas of the booth. On one side was the more “hardcore” gaming category, while on the other was the “casual” gaming category. This particular kiosk was designed to accommodate both categories while differentiating them from each other. (Displayed are the mockups. Click the image to see the final result.)