Client
Intro
Professional sports recruiting/try-out service. Customers can pay a fee to attend regional try-outs for professional soccer leagues all over the world. Service provides a personal and more in-depth experience for scouts instead of watching hours of film to find players.
Objective
Produce a cleaner and more modern logo that is still visually recognizable as an evolution of the AX Soccer brand.
Industry
Sports, Training, Fitness
Old Logo
![](https://chrisbpayne.com/wp-content/uploads/2020/07/LOGO_AX-Soccer-Tours_OLD.png)
New Logo
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo_ColorGuide_01-300x225.png)
Colors
Primary
PANTONE 3597 C
Web: #1c3775
RGB: 28, 55, 117
CMYK: 100, 83, 0, 28
Secondary
PANTONE 151 C
Web: #FF8200
RGB: 255, 130, 0
CMYK: 0, 54, 100, 0
BLACK
Web: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Rich Black: 60, 40, 40, 100
WHITE
Web: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Typography
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Typography_Soccer-1.png)
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Typography_Michroma-1.png)
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Typography_Sample-1.png)
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Typography_RobotoSlab-1.png)
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Typography_DinProREGULAR-1.png)
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Typography_DinProBLACK-1.png)
Logo Usage
Spacing Guidelines
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo-Usage_01.png)
Using the height of the word “SOCCER” for our guiding measurement.
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo-Usage_02.png)
Ensure that other text or logos are at least 2X that amount of space from all edges of the logo.
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo-Usage_03.png)
By providing adequate breathing room (whitespace) you will avoid any unintentional logo lockups.
Color Guidelines
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo_ColorGuide_01.png)
1-Color
White on Blue
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo_ColorGuide_02.png)
1-Color
Blue on White
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo_ColorGuide_03.png)
1-Color
White on Black
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo_ColorGuide_04.png)
1-Color
Black on White
![](https://chrisbpayne.com/wp-content/uploads/2020/07/AX-Soccer_Logo_ColorGuide_05.png)
2-Color
Blue/White on dark
Photo Overlays
Color Overlay
Blending Normal
Opacity 80%
Texture Overlay
Blending Normal
Opacity 90%