Client
Intro

Professional sports recruiting/try-out service.  Customers can pay a fee to attend regional try-outs for professional soccer leagues all over the world.  Service provides a personal and more in-depth experience for scouts instead of watching hours of film to find players.

Objective

Produce a cleaner and more modern logo that is still visually recognizable as an evolution of the AX Soccer brand.

Industry

Sports, Training, Fitness

Old Logo

New Logo

Colors

Primary

PANTONE 3597 C
Web: #1c3775
RGB: 28, 55, 117
CMYK: 100, 83, 0, 28

Secondary

PANTONE 151 C
Web: #FF8200
RGB: 255, 130, 0
CMYK: 0, 54, 100, 0

BLACK
Web: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Rich Black: 60, 40, 40, 100

WHITE
Web: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Typography

Logo Usage

Spacing Guidelines

Using the height of the word “SOCCER” for our guiding measurement.

Ensure that other text or logos are at least 2X that amount of space from all edges of the logo.

By providing adequate breathing room (whitespace) you will avoid any unintentional logo lockups.

Color Guidelines

1-Color

White on Blue

1-Color

Blue on White

1-Color

White on Black

1-Color

Black on White

2-Color

Blue/White on dark

Patterns & Textures

“AX” Logo

“A” / Triangle

Globe / Circle

“AX” Logo Simplified

Photo Overlays

Color Overlay

Blending Normal
Opacity 80%

Texture Overlay

Blending Normal
Opacity 90%

Application

Social Media Toolkit

Facebook

Instagram

Twitter