Overview

A premium evolution
of a Proven Performer.

Fortune Coin Boost launching on the PeakSlant49™ provides IGT with an opportunity to reinforce their history of Proven Performance (Fortune Coin) with hardware innovation (PeakSlant49 and merchandising) to secure additional footprint and drive Premium market share.

Objective

Drive awareness of IGT’s Fortune Coin Boost™, on the new PeakSlant49 cabinet, with premium merchandising using an integrated marketing approach of owned, earned and paid media.

Target Audience
Primary

Operators / Casinos

Secondary

IGT Sales

Tertiary

Players

Operator-Facing

Business-to-business (B2B) approach for IGT to promote to casino operators.

Print Ad

IGT Web Hero Banner

Social Media Graphics

Player-Facing

Player-facing assets that IGT would provide to operators for use when advertising to their players.

Theme Poster

Directional Signage

Social Media Graphics