Overview
A premium evolution
Fortune Coin Boost launching on the PeakSlant49™ provides IGT with an opportunity to reinforce their history of Proven Performance (Fortune Coin™) with hardware innovation (PeakSlant49™ and merchandising) to secure additional footprint and drive Premium market share.
Objective
Drive awareness of IGT’s Fortune Coin Boost™, on the new PeakSlant49™ cabinet, with premium merchandising using an integrated marketing approach of owned, earned and paid media.
Target Audience
Primary
Operators / Casinos
Secondary
IGT Sales
Tertiary
Players
Operator-Facing
Business-to-business (B2B) approach for IGT to promote to casino operators.
Player-Facing
Player-facing assets that IGT would provide to operators for use when advertising to their players.
