Once a year the masterminds responsible for the code behind IGT’s highly successful gaming machines get together. This gathering of the geniuses occurs for the purpose of deconstructing what makes their games work so well, and where they can be improved. Over the course of a few days the team engages in workshops, training sessions, and team building exercises. By the end of the event the objective is to reconstruct a refined strategy build upon a fresh new strategy for the upcoming year.
The creative approach for this event was treated the same as the objective for the event itself. With a deconstructed view of the brand mechanics while looking to the future with the eye-catching high-tech visuals.
The Strongest Link
Scope of Work
Branding, Print, Video/Animation, Events